# Global Lux Agency > Strategic content and outreach for luxury travel brands: content strategy, newsletters, social media and outreach, and AI-powered automation. Global Lux Agency also publishes Luxury Travel Tools, a free set of calculators, planners and AI helpers for the luxury travel industry. Global Lux Agency helps luxury travel agencies and brands connect with high-value clients through compelling content, targeted newsletters and AI-powered automation. Site copy is in English. ## Luxury Travel Tools (free) Free calculators, planners and AI helpers for luxury travel advisors, hotels, DMCs, yacht, jet and villa suppliers, and travellers. Start with the tools guide for AI assistants: - [Luxury Travel Tools guide for AI assistants (llms.txt)](https://globalluxagency.com/tools/llms.txt): every tool with a description and a Markdown version - [Luxury Travel Tools home](https://globalluxagency.com/tools/): all tools - [Yacht Charter True-Cost Calculator](https://globalluxagency.com/tools/yacht-charter-cost-calculator): charter fee plus VAT by cruising area, APA, delivery, local fees and crew tip - [UK TOMS VAT Calculator](https://globalluxagency.com/tools/toms-vat-calculator): VAT on a package under the UK Tour Operators' Margin Scheme - [Payment & Cancellation Timeline Builder](https://globalluxagency.com/tools/payment-timeline-builder): supplier deposit, balance and cancellation terms as dated deadlines - [AI Supplier Terms Summariser](https://globalluxagency.com/tools/supplier-terms-summariser): key points and red flags from hotel, villa, yacht or DMC terms - [Direct Booking vs OTA Savings Calculator](https://globalluxagency.com/tools/direct-booking-vs-ota-calculator): what OTA commission costs a hotel, and the gain from direct bookings - [Experience Pricing Calculator](https://globalluxagency.com/tools/experience-pricing-calculator): price a private tour or experience by group size and commission ## Services - [Services overview](https://globalluxagency.com/#services): what the agency does - Content strategy: engaging blog posts and articles that showcase luxury experiences and attract ideal clients - Newsletter management: regular, beautifully crafted newsletters that keep an audience engaged and drive bookings - Social and outreach: social media management and targeted outreach (including LinkedIn and email campaigns) to grow a client base - AI-powered automation for luxury travel businesses ## Work and contact - [Example engagement](https://globalluxagency.com/case-study/): an illustrative example of how content strategy, newsletters, social media and outreach work together for a boutique luxury travel agency - [Contact](https://globalluxagency.com/contact/): email hello@globalluxagency.com or message on WhatsApp (+44 7951 901496) ## Optional - [Privacy policy](https://globalluxagency.com/privacy/) - [Terms of service](https://globalluxagency.com/terms/) - [Request data deletion](https://globalluxagency.com/deleteme/) - [Sitemap](https://globalluxagency.com/sitemap.xml) - [Luxury Travel Tools full text](https://globalluxagency.com/tools/llms-full.txt) - [Luxury Travel Tools sitemap](https://globalluxagency.com/tools/sitemap-index.xml) - [Atom feed of new and updated tools](https://globalluxagency.com/tools/feed.xml)