Your hotel
All channels. Rooms × nights open × occupancy, if you don’t have the total to hand.
Room revenue per occupied room night, on the same basis your OTA commission is charged.
Turns room nights into bookings, for per-booking costs.
OTA bookings
European average 29.6%, 5-star hotels 22.2% (HOTREC, 2023).
Use your contracted rate plus any visibility programme. Commonly cited range 15–30%+; default 18%.
If you take the payment, card fees apply to OTA bookings too. Virtual cards from an OTA can also carry card fees.
Costs of a direct booking

There is no reliable published benchmark for these, so they start at zero. Enter your own figures.

Ad spend ÷ the direct revenue it brings in (Google Hotel Ads, Tripadvisor, paid search).
Per-booking commission charged by your booking engine, if any.
E.g. a member or ‘book direct’ rate below the OTA price.
Value of perks (breakfast, credit, upgrade cost) plus any flat fees per booking.
Card processing
Example: Stripe lists 1.5% + 20p for standard UK cards. Use your blended rate.
Per transaction, in the currency above.
The shift
Percentage points of all room nights. E.g. 5 takes an OTA share of 22.2% to 17.2%.

Estimated annual gain from the shift

£22,251

Moving 5% of room nights (300 nights, about 120 bookings) from OTAs to direct adds £185.42 of net room revenue per booking.

Your direct bookings have no marketing, booking engine or per-booking costs entered, so the direct figures are flattering. Use the break-even figure below to judge what you can afford to spend.

OTA commission per year
£107,892
Break-even marketing per direct booking
£185.42
Net per OTA booking
£922.50
Net per direct booking
£1,107.93

You could spend up to £185.42 (16.5% of the booking value) on marketing to win a direct booking before it nets less than the same booking through an OTA.

Per booking, by channel
OTADirect
Room revenue ADR × nights£1,125.00£1,125.00
OTA commission-£202.50£0.00
Metasearch and marketing£0.00£0.00
Booking engine fee£0.00£0.00
Other per-booking costs£0.00£0.00
Card fees£0.00-£17.08
Net room revenue£922.50£1,107.93
Distribution cost % of room revenue18%1.5%
Per year
Bookings OTA / direct and other533 / 1,867
OTA commission£107,892
OTA channel cost commission plus card fees you pay£107,892
Direct channel cost incl. discounts, if all non-OTA bookings carried it£31,882
Gain from the shift£22,251

An estimate. It assumes the shifted guests would have booked anyway and pay the same rate, and it leaves out fixed costs such as your website and booking engine subscription.

Direct Booking vs OTA Savings Calculator — free from Luxury Travel Tools by Global Lux Agency. Estimates only; see the full page for sources.