Fixed costs per departure

What one departure costs you whether two guests come or ten.

Your share of office, insurance, marketing and software costs, spread across the departures you expect to run.
Costs per guest
E.g. gifts, equipment hire or per-head insurance.
Group size
Pricing on the minimum group protects your margin on small departures. Pricing on a typical group gives a lower price per guest.
Margin and distribution
Profit as a share of your net price. Starts at 30% as an example, not a benchmark.
Share of the public price the reseller keeps. Typical: travel agents 10–20%, wholesalers and OTAs 20–30%, receptive operators and DMCs 25–30%. Use 0% for direct sales.
Leave at 0 to use the suggested price. Enter a price to test it against your costs.

Public (rack) price per guest

£513.39

Leaves you a net rate of £410.71 per guest after 20% commission (£102.68). Priced for a 30% margin on a group of 4.

Net rate per guest
£410.71
Break-even group size
3 guests
Margin (on price)
30%
Markup (on cost)
42.9%
Per guest, group of 4
Fixed costs £730.00 per departure ÷ 4£182.50
Per-guest costs£105.00
Cost per guest£287.50
Profit 30% margin = 42.9% markup£123.21
Net rate (what you receive)£410.71
Commission 20% of the public price£102.68
Public (rack) price net ÷ (1 − 20%)£513.39

Adding the commission on top instead (net × 120% = £492.86) would leave you only £394.29 after the reseller takes 20%: £16.43 short per guest.

By group size
GuestsPrice for 30% marginProfit per departure at £410.71
2Cost £470.00 each£671.43 net£839.29 public-£118.57-14.4% margin
3Cost £348.33 each£497.62 net£622.02 public£187.1415.2% margin
4 · priced onCost £287.50 each£410.71 net£513.39 public£492.8630% margin
5Cost £251.00 each£358.57 net£448.21 public£798.5738.9% margin
6Cost £226.67 each£323.81 net£404.76 public£1,104.2944.8% margin
7Cost £209.29 each£298.98 net£373.72 public£1,410.0049% margin
8Cost £196.25 each£280.36 net£350.45 public£1,715.7152.2% margin

Estimates before tax. Check how VAT or sales tax applies to your experiences and whether prices are quoted including it.

Experience Pricing Calculator — free from Luxury Travel Tools by Global Lux Agency. Estimates only; see the full page for sources.